Ooh activations5/15/2023 ![]() When rounded to 7 and 26, the index computes as 26/7 or 371. ![]() Thus, 26.3/6.9 381 which is the index shown. According to the OOH Online Activation Survey, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend. Get the full case study and more in The Lab. In the search calculation, OOH share of media is actually 6.9 and search activation share is 26.3. The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group. ![]() Brand building is all about priming all potential customers. Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. When it comes to advertising, brand building and activation are two terms that are used a lot. The number of social activations has also increased. Read the full case study and more in The Lab. In fact, when activation was indexed against media spend, OOH performed nearly four times the expectation. Sporty Spanish Car brand Cupra targeted an older, affluent audience who were already shopping for luxury cars and then hit them with a sophisticated day-part OOH campaign. Frequent OOH users see a 47 increase in sales activations vs. Cupra defies sales slump with DOOH campaign
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